Lee® opens flagship store in Bengaluru

Ace Turtle, a technology-native retail company, announced the opening of Lee®’s flagship store in Bengaluru, India. With a retail space of 4,200 sq. ft, the store is the largest for the iconic denim brand in India and one of Lee®’s global flagship stores.

Ace Turtle CEO, Nitin Chhabra, expressed delight in launching the store, citing the company's extensive omnichannel technology expertise and unique operating model as significant contributors to scaling Lee®’s business in India. Lee®’s VP and Managing Director, John Gearing, expressed excitement over the partnership with Ace Turtle to position Lee® as the preferred denim brand among young Indian consumers.

The store offers a unified and superior shopping experience through an omnichannel-enabled system and several in-store features to enhance consumers' shopping experience.

Ace Turtle entered into an agreement with Kontoor Brands in 2021 to become Lee®’s long-term licensee for India and other South Asian markets. The Indian domestic denim market is expected to reach Rs 91,894 crore by 2028.