Leading footwear and accessories specialty retailers, Metro Brands (MBL), has extended its partnership with Crocs India (CIL), a global leader in innovative casual footwear. The two companies have signed a retail partnership agreement, granting MBL exclusive rights to operate and own Crocs ‘full price’ stores across the western and southern states in India and increase in residual balance term of the contract.
Further, the agreement gives MBL the right to continue, renew and operate all existing Crocs stores currently operational in Northern & Eastern states of India.
Initiated in 2008, the partnership introduced Crocs' products within MBL multi-brand outlets. In 2015, both the the brands inked a nonexclusive retail license agreement authorising MBL to distribute Crocs products in India, aligning seamlessly with the MBL mission of bringing global brands to India and offering a dynamic retail experience to its customers. Today, MBL operates over 200 exclusive stores of Crocs across India.
Sumit Dhingra, Vice President & General Manager, India, Middle East & Africa, Crocs says, the brand’s partnership with Metro Brands has played a pivotal role in translating its unique value proposition of self-expression, personalisation and iconic comfort – into a retail experience that resonates deeply with Indian consumers.
Nissan Joseph, CEO, Metro Brands adds, the company’s partnership with Crocs has been extraordinary, and it is poised for further growth in advancing Crocs' presence in our country.
