04 August 2022, Mumbai:
An exclusive licensee of leading innerwear and athleisure brand, Jockey, Page Industries has reported an increase of 64.86 percent in net profit at Rs 190.52 crore for the fourth quarter, ended March 31, 2022.
Revenue from operations increased by 26.15 percent to Rs 1,111.11 crore during the quarter under review, as against Rs 880.76 crore in the year-ago period.
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After benefitting from the sale of athleisure, the company is leaving no stone unturned in promoting its innerwear product portfolio to its customers across the digital and outdoor mediums. With the launch of its latest campaign ‘Luxury by Design, the company is shifting its marketing spending toward the digital medium.
The brand Jockey is aggressively expanding in the country, in terms of geographies, towns, points of sale, and also product lines.
With over a lakh multi-brand stores, over 1,150 exclusive brand stores, and across large format departmental stores such as Shoppers Stop, Lifestyle, Reliance, and others, Jockey is now reaching consumers via online marketplaces like Amazon, Flipkart, Myntra, Nykaa, etc.
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