Papilio Revolutionizes Khadi with Stylish Shirts
12 July 2023, Mumbai
In collaboration with the Institute of Fashion Technology, Kerala, Papilio introduces a fresh line of Kunnukara Khadi shirts, revolutionizing the perception of traditional Khadi.
Unveils the new brand
Industries Minister P Rajeeve spearheads the product launch as part of the campaign 'Khadi is not the old Khadi'. This hand-spun, hand-woven cotton and silk garments are now available at attractive prices starting from Rs 900, with a generous 30% rebate option.
Offering diverse designs
Papilio aims to appeal to a broad demographic, transcending age barriers, by offering a wide range of designs. Moreover, the brand expands beyond khadi shirts, including khadi churidar and dresses for babies.
PhyDigital
Find these remarkable products at over 200 Khadi Board stores and online via Flipkart under the name Papilio 'Kunnukara Fame'.
Kerala Khadi Village Industry Board strives to achieve a sales target of Rs 150 crore during the Onam season, showcasing an extensive product range, including uniforms for medical professionals, all bearing the Kerala Khadi logo to combat counterfeits.
