Resortwear brand Verandah attains Blue Mark certification
Resort wear and swimwear brand, Verandah has attained the prestigious Butterfly Mark certification for its dedication to the well-being of the planet.
The certification places Verandah among the esteemed ranks of global luxury giants like Louis Vuitton, Christian Dior, and Tom Ford Beauty, all recognised by Positive Luxury, a UK-based organisation specialising in sustainability within the luxury industry.
Anjali Patel Mehra, Founder, Verandah, explains, the brand embarked on a comprehensive evaluation spanning environmental impact, social responsibility, governance practices, and innovative initiatives.
The assessment covered an extensive criterion including labor standards, fair trade practices, alignment with the United Nations Sustainable Development Goals (UNSDGs), sustainable sourcing methods, waste management strategies, and corporate social responsibility efforts.
Receiving the Butterfly Mark certification marks a significant milestone for Verandah, with reassessments scheduled every two years. The brand aims to continue to excel in all sustainability aspects and embracing best practices to further minimise their ecological footprint, adds Mehra.
Verandah soon plans to unveil two collections, Anjuna and Parra, named after two enchanting villages in Goa, These collections embody the essence of Goa, known not just for its beaches and music but also for its captivating landscapes, adds Mehra.
