Step out of your comfort zone with Lee Cooper's summer campaign
11 April 2023, Mumbai
Lee Cooper's summer campaign "Life is out there" aims to encourage people to step out of their comfort zone and live life to the fullest. The primary target group for the campaign is people between the ages of 18 to 30, but the brand's consumers extend from 18 to 45.
The campaign is being promoted through a multimedia approach, including social media, print ads, airport activities, and out-of-home advertising. The ad strategy is mainly driven by digital, as the primary source of entertainment for the brand's core target group is their phone screens.
Lee Cooper has 25-plus exclusive brand outlets, with 60% in metros and 40% in tier 1 cities. Currently, 80% of the business comes from offline stores, and 15-20% comes from online platforms. Sixty to 70% of the overall business would be from apparel, and the rest from footwear.