06 January 2023, Mumbai
Style Up has opened in Ahmedabad. Style Up from Aditya Birla Fashion and Retail is a fashion brand offering affordable on-trend apparel and accessories.
This is the company’s first store in Gujarat. Style Up is currently growing all over India, especially in Tier II and Tier III cities where there is a greater need for reasonably priced, high-quality clothing. The Style Up line aims at meet the needs of fashion-conscious people of all ages by offering quality pieces at affordable prices.
Products include footwear, handbags and apparel in both western and fusion designs. Uttar Pradesh and Bihar are home to the bulk of Style Up’s retail outlets (with a total of five in Uttar Pradesh and six in Bihar). The average Style Up store is between 6,000sqft and 8,000 sqft and the company operates in more than 16 locations across India. This fits in with the firm’s strategy of reaching a wider audience than just the buyers of the brands it currently represents.
In addition to Style Up, Aditya Birla Fashion and Retail has a range of brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England along with the fast fashion store brand Pantaloons.
