19 January 2023, Mumbai
Tasva has opened a store in Jaipur. This is Tasva’s 33rd franchise outlet in India.
Aditya Birla Fashion and Retail partnered with couturier TarunTahiliani to launch Tasva as a men’s ready-to-wear brand in December 2021. In October 2022, Tasva made its e-commerce marketplace debut with Myntra. Until then it was retailed on its own website. As part of ramping up its offline presence, Tasva launched more than five stores in December 2022 at different locations. The recently launched stores are situated in New Delhi, Gujarat, Maharashtra, Lucknow and Mumbai.
In February 2021, Aditya Birla Fashion and Retail acquired a 33 per cent stake in Goodview Properties, giving it access to the existing luxury couture business of Tarun Tahiliani. The two brands have since developed and launched the brand Tasva. Followed by the launch of its first store at Bangalore in December 2021, Tasva opened two more stores in the same month in New Delhi and Mumbai. Tasva operates in 20 cities across India.
Tasva celebrates traditional crafts in a contemporary approach with fabrics ranging from silks to cotton to brocades and velvets. Accessories include safas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls and footwear. The brand connects modern silhouettes with traditional craftsmanship techniques, diverse fabrics and textures.
