trueBrowns: A journey of a woman falling in love – with herself, with you, with us

trueBrowns: A journey of a woman falling in love – with herself, with you, with us

09 February 2022, Mumbai:

From salwar suits and sarees being the norm until the 90s, Indian consumers have, over the years, adopted various styles including jeans, Indo-western, fusion wear, casual wear and more.

One of the categories garnering popularity is urban ethnic fashion, and trueBrowns Lifestyle is on a mission to ace this trend.

Udita Bansal from Ludhiana is disrupting the women's fashion industry by  including sizes from XS to 6XL in her clothing label trueBrowns! - Local  Samosa

The Gurugram-based company was founded in 2016 by the National Institute of Fashion Technology, Delhi alumni, Udita Bansal. 

trueBrowns’ USP lies in it being a size-inclusive brand - it offers a range of clothes including blouses, kurta sets, sarees, dresses, gowns, jacket sets and more.

trueBrowns, is a journey, from inward to outward. It’s a journey of exploring the deep-rooted traditions into the current modern way of living.

 

Philosophy of the company

Traditions Interpreted. Journeys Celebrated. Curiosities Discovered.

Inclusiveness, the only thing that truly matters is love.

Latest Fashion News 

Follow us on Linkedin & Youtube.

Subscribe to our newsletter.

Powered by:

Virtual Fashion

*Figures mentioned in the above article have been sourced from truebrowns.com article. 

Author’s Posts

  • Tamil Nadu Textile Sector Begins Strong Recovery

    Tamil Nadu Textile Industry Shows Signs of Recovery
    After ...

    May 22, 2025

  • Shahid Kapoor Joins Taapsee Pannu for Vogue Eyewear India

    BRAND ANNOUNCEMENT | VOGUE EYEWEAR WELCOMES SHAHID KAPOOR, WHO JOINS TAAPSEE PANNU AS ITS BRAND AMBAS...

    May 22, 2025

  • 3rd Morocco International Yarn & Fabric Sourcing Show 2025

    3rd Morocco International Yarn & Fabric Sourcing Show 2025

    May 13, 2025

  • India’s Apparel Exports: Big Potential, Low Share

    Despite having the world’s second-largest vertically integrated textile industry, India’s share...

    May 05, 2025

  • CITI: India must engage U.S. on tariffs

    "Bridging the Information Gap in the Textile and Fashion Industry."

    DFU
    Inside Fashion Vol. 23 No. 2
    Azad
    EasiTex