trueBrowns: A journey of a woman falling in love – with herself, with you, with us
09 February 2022, Mumbai:
From salwar suits and sarees being the norm until the 90s, Indian consumers have, over the years, adopted various styles including jeans, Indo-western, fusion wear, casual wear and more.
One of the categories garnering popularity is urban ethnic fashion, and Lifestyle is on a mission to ace this trend.
The Gurugram-based company was founded in 2016 by the National Institute of Fashion Technology, Delhi alumni, Udita Bansal.
trueBrowns’ USP lies in it being a size-inclusive brand - it offers a range of clothes including blouses, kurta sets, sarees, dresses, gowns, jacket sets and more.
trueBrowns, is a journey, from inward to outward. It’s a journey of exploring the deep-rooted traditions into the current modern way of living.
Philosophy of the company
Traditions Interpreted. Journeys Celebrated. Curiosities Discovered.
Inclusiveness, the only thing that truly matters is love.
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*Figures mentioned in the above article have been sourced from truebrowns.com article.
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