U.S. Polo Assn. Launches New Website and "Legends" Campaign in India
26 August 2023, Mumbai
Brand Unveils Exclusive Website to Enrich Digital Experience and Simplify Access to Product Range
U.S. Polo Assn., the official brand of the United States Polo Association, has launched an exclusive website in India, USPoloAssn.in. The website will offer the full spectrum of the brand's offerings, including men's, women's, and kids' fashion, as well as footwear, innerwear, and accessories.
The website is designed to provide customers with a more immersive and personalized shopping experience.
It will also feature the brand's new "Legends Forever Play Together" campaign, which celebrates the achievements of Indian sporting legends Arjun Rampal, Milind Soman, Leander Paes, and Mahesh Bhupathi.
Brand Aims to Become a Billion-Dollar Powerhouse in India
- S. Polo Assn. is targeting to become a billion-dollar powerhouse in India.
- The brand has been growing rapidly in the country, and the new website is seen as a key part of its expansion plans.
- The brand currently has over 400 stores in India, and it plans to open more stores in the coming years.
- It is also investing in marketing and advertising to raise awareness of the brand among Indian consumers.
Overall, the launch of the new website is a significant milestone for U.S. Polo Assn. in India. The brand is clearly committed to growing its presence in the country, and the new website is a key part of its strategy.
