Under Armour India's MD takes over its local ops

20 April 2022, Mumbai:

Former MD of Under Armour India, Tushar Goculdas, has taken over the US sportswear giant's domestic operations.

The development comes three years after the Baltimore-based brand entered the Indian market.

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Goculdas, a former Adidas veteran, has created Underdog Athletics, which on Tuesday said it has been appointed as the exclusive distributor had and licensee for the Under Armour brand in India.

Underdog Athletics will buy stock from Under Armour and sell them to the brand's retail partners in India.

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"We remain committed to our original strategy of opening 10 stores every year," Goculdas told TOI.

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CREDITS: TOI Dt 20-04-2022 (The news article has not been edited by DFU Publications staff).