US Polo Assn unveils rebranded identity at new Trivandrum store
25 March 2023, Mumbai
US Polo Assn, the casual wear brand of Arvind Fashions Limited, has launched a new store in Trivandrum.
Located at Vellayambalam, the 1,700 square foot store opened its doors with the brand’s latest spring/summer 2023 collection of polo shirts, denim, button-downs, chinos, footwear, and innerwear.
The new store at Vellayambalam features US Polo Assn’s ‘rebranded identity’, which includes an all-white interior accented by the band’s colours, as well as wood, metal, and concrete detailing. The rebranding has already been unveiled in other stores in Lulu Mall in Lucknow and Bengaluru, as well as Express Avenue in Chennai.
Designed to showcase the sporty inspiration behind the label, the store's interiors feature images from US Polo Assn’s latest campaign that evoke the feel of a classic American summer. This is in line with the brand's efforts to stay ahead of the curve and understand the needs of its ever-evolving consumers.
With the opening of the new store, that is part of US Polo Assn’s growth plan, the brand aims to offer a unique and immersive shopping experience to its customers in Trivandrum.
