Van Heusen: Partners with Paytm Insider to hold a musical concert
30 January 2023, Mumbai
Van Heusen, an Indian fashion brand under Aditya Birla Fashion and Retail Ltd, is hosting a virtual musical concert in the metaverse in partnership with PartyNite Metaverse and Indian pop band "When Chai Met Toast".
The event called "Van Heusen MetaPlay" will be the first of its kind in India and will allow fans to style their avatars with the latest Van Heusen collections and attend the show with friends on the PartyNite app.
Abhay Bahugune, COO-Van Heusen, Aditya Birla Fashion and Retail Ltd. (ABFRL) excitedly stated that “VH is an ever-evolving legend fashion brand as it dates in history that it has always been anchored in innovation".
To participate, consumers will have to RSVP on Paytm Insider and follow the instructions sent via email, including downloading the PartyNite app and entering the Van Heusen Metaverse experience. The event is set to happen on February 2nd, 2023 at 7 pm.
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