Brands-To-Retail Hits: 1998

Van Heusen: Presents “Move Labs Collection”

Brands-To-Retail Hits: 1998
VanHeusen
Brands-To-Retail Hits: 1998

17 October 2022, Mumbai:

Van Heusen’s Move Labs Collection offers a wide range of shirts, trousers, suits, and blazers for modern-day men who value functionality along with fashion.

Van Heusen presents the “Move Labs Collection” with International Parkour Artist Chase Armitage.

Mr. Abhay Bahugune, COO, of Van Heusen, Aditya Birla Fashion and Retail, said, “We are delighted that the “Move Labs Campaign” has been the most successful campaign to date. With a fast-paced lifestyle, the demand for comfortable clothing is growing.

Ms. Mithila Saraf, Business Head, Famous Innovations, said, “This Van Heusen campaign builds on the promise of freedom of movement established in our first Move Labs parkour film, shot in London. Our goal with these campaigns is to establish a new narrative in the stoic and serious category of men’s formals.

The products are available across Van Heusen’s 400 exclusive stores in 170+ towns and on the Van Heusen website.

The collection’s ultra-stretchable fabric is lightweight, wrinkle-free, and allows ease of movement, Targeted at young professionals, the Move Labs Collection is superbly stylish. 

 

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