28 November 2023, Mumbai
Debuting in the Pune market, Victoria’s Secret, the American intimate specialty retailer, has launched its maiden store at Phoenix Mall of the Millennium in Wakad. This signifies the brand's third physical store in India, following its initial presence on the e-commerce platform where it offered fragrances, beauty, and personal care products.
About brand
Victoria’s Secret entered India with its first store at Palladium Mall in Mumbai in 2022, followed by another outlet at Ambience Mall in Vasant Kunj, New Delhi.
Established in 1977 by brothers Roy and Gaye Raymond, the American brand operates in India through its partner, the Apparel Group, a global fashion and retail giant headquartered in Dubai. The Apparel Group, with ownership of over 80 brands globally, manages well-known names such as Beverly Hills Polo Club, Bath & Body Works, Tim Hortons, Tommy Hilfiger, and more.
