W, TCNS Ltd- 'W is More'

W, TCNS Ltd- 'W is More'

09 March 2022, Mumbai:

About W

India’s Leading Women's Branded Apparel Company

Arguably India's largest fusion wear brand - W

With an aim to provide fashion in a modern retail environment to the Indian woman, the company set up its first W store in Delhi in 2002-03. The brand grew out of contemporary Indian woman’s need for innovative ready-to-wear that combines fashion and functionality.

A brand for the fair sex since the word go has stood to redefine fashion now successfully for over a decade. 

As growth is well entrenched in the core DNA of 'W' it expands its offerings to own the complete Head-to-Toe fashion space.

ALSO READ: TCNS Clothing Co's earnings for the third quarter fy22

*The expansion is being announced with W's first influencer-led digital forward campaign - 'W is More'. It is a simple expression of going beyond - beyond traditional styles, beyond apparel, beyond regular sizes, beyond all expectations.

The campaign, under the umbrella thought of 'W is More' brings all of this together in an impactful way. Talking about the campaign, Anant Daga, Managing Director, TCNS Clothing Co. Ltd. said, "W has always been a step ahead of the fashion curve, thoughtfully curating products, keeping the Indian and western sensibilities in mind.

The same thought has been extended to our newer categories.

With the addition of these categories, now our consumer will be able to get complete head-to-toe looks under one roof."

 

RELATED ARTICLE TCNS Clothing (Brand 'W') makes a profit of Rs 11 crore in the second quarter

Join our community on Linkedin 

CREDITS: Business Standard. 

Author’s Posts

  • Tamil Nadu Textile Sector Begins Strong Recovery

    Tamil Nadu Textile Industry Shows Signs of Recovery
    After ...

    May 22, 2025

  • Shahid Kapoor Joins Taapsee Pannu for Vogue Eyewear India

    BRAND ANNOUNCEMENT | VOGUE EYEWEAR WELCOMES SHAHID KAPOOR, WHO JOINS TAAPSEE PANNU AS ITS BRAND AMBAS...

    May 22, 2025

  • 3rd Morocco International Yarn & Fabric Sourcing Show 2025

    3rd Morocco International Yarn & Fabric Sourcing Show 2025

    May 13, 2025

  • India’s Apparel Exports: Big Potential, Low Share

    Despite having the world’s second-largest vertically integrated textile industry, India’s share...

    May 05, 2025

  • CITI: India must engage U.S. on tariffs

    "Bridging the Information Gap in the Textile and Fashion Industry."

    DFU
    Inside Fashion Vol. 23 No. 2
    Azad
    EasiTex