We expect sales to improve in 2024: Manish Kapoor, MD & CEO, PEPE Jeans
02 January 2024, Mumbai
Manish Kapoor, Managing Director and CEO of PEPE Jeans, expects the brand’s sales to improve during the summer of 2024.
The brand has witnessed an easing of inflationary pressures along with a price correction. It expects the upcoming elections and weddings to boost sales. .
About Brand
Last year, Pepe Jeans grew by around 15–16 percent. The like-for-like growth was driven by the renovation of existing stores and a focus on premiumization in terms of the product mix.
This growth was also driven by the addition of new stores as well as growth in the e-commerce channel.
Kapoor expects the trend of consumers seeking better value and better experiences to continue dominating in the new year.
Brands in the premium segment will need to focus on fulfilling consumer aspirations rather than just needs, he says.
