Wrangler launches new omnichannel store in Patna
01 March 2023, Mumbai
The denim giant, Wrangler, recently inaugurated its new store at Kankarbagh, Patna in Bihar, equipped with omnichannel capabilities.
With over 240 stores across India, Wrangler has been a popular American denim brand since its establishment in 1904, offering a wide range of denim jeans, shirts, polo t-shirts, track pants, sweatshirts, and jackets for men and women.
In 2021, Ace Turtle signed a definitive agreement with Kontoor Brands, which allows the company to be the exclusive licensee for India, enabling the sale of Kontoor Brands' portfolio, including Wrangler and Lee, through a digitally connected network of brick-and-mortar stores and online retailers.
Ace Turtle is an omnichannel retail platform that offers inventory and technology platforms for the brand.
The brands will be made available through online marketplaces, social commerce, and conversational channels such as WhatsApp, Chatbots, and Instagram, providing customers with convenient access to the products.
