Zivame partners with MoEngage to enhance customer engagement strategy
14 April 2023, Mumbai
Intimate wear retail brand Zivame has partnered with MoEngage, a customer engagement platform, to improve its engagement and retention strategy for offline customers.
The partnership aims to provide privacy and personalization, which are critical factors in the intimate wear industry, enabling brands to deliver relevant customer experiences in a secure and contextual manner.
Zivame will leverage MoEngage's analytics and segmentation capabilities, including Dynamic Product Messaging, Intelligent Path Optimizer, and Stylized Push Templates, to optimize engagement and retention among offline customers.
With MoEngage's advanced analytics, Zivame will experience high system reliability with negligible downtime related to campaign dissemination.
