ZODIAC Unveils Its Latest Collection: The Vivace

ZODIAC unveils its latest collection, The Vivace, featuring "Silk Touch" cotton shirts in colors inspired by the vibrancy of an Italian summer. The name "Vivace" embodies the lively essence and color of a country renowned for its style, fashion, and art.

Crafted from luxurious Egyptian Giza 86 cotton, the shirts are woven into a single 60's fabric with a "Silk Touch" finish, a signature feature of the Zodiac brand.

The collection features a range of vibrant colors inspired by the Amalfi Coast on the Italian Riviera. From fiery orange, reminiscent of Sicilian mandarins, to Mediterranean blue from the Italian sea, sparkling red from the region's famous pasta sauce, lively greens from the olive groves of Tuscany, and sunny yellow taken from the region's Limoncello drink.

Commenting on the launch, Mr. Salman Noorani, Vice Chairman & M.D. of ZCCL*, said, "Every summer, ZODIAC customers eagerly anticipate our Vivace Collection. They believe it adds an Italian panache and flair to their summer wardrobe.

Our unique selling point is the 'Silk Touch' 100% cotton, which gives an extremely luxurious hand feel to the shirts."