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Louis Philippe enters Middle East market

16 September 2023, Mumbai

Louis Philippe, a premium menswear brand, has entered the Middle East market by opening its first outlet in the United Arab Emirates (UAE).

The 2,000-square-foot store is located in the City Centre Deira, Dubai. It offers a wide range of formal and semi-formal apparel and accessories for men.

Aditya Birla Fashion & Retail to expand in Middle East

Aditya Birla Fashion & Retail (ABFRL), the parent company of Louis Philippe, plans to expand its presence in the Middle East market.

The company is looking to open multiple Exclusive Brand Outlets (EBOs) for its various regional brands in the near future.

EBO offers a diverse selection of formal and semi-formal wear

The EBO in Dubai offers a diverse selection of traditional and semi-formal wear for men. This includes suits, shirts, trousers, jackets, ties, and accessories.

The products are all designed to capture the essence of elegance.

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ETUDE: Your Path to Playful Beauty

15 September 2023, Mumbai

About Brand

Founded in 1985, ETUDE, K-Beauty's leading brand, fulfills women's dreams of transformation, bringing out their inner princesses with adorable, girly charm.

Spreading Beauty Across Asia

Since its 2007 debut in Thailand, ETUDE has expanded its influence across Asia, captivating hearts in Japan, Hong Kong, and India with its playful makeup culture.

The Artistry of "Étude" Inspired by Chopin's "études," ETUDE embodies the spirit of artistic training, making makeup easy, playful, and fun for beginners.

Global Reach

With over 600 stores in Korea and 200+ overseas, ETUDE maintains a strong presence in the Korean cosmetic market, promoting "make-up play" as a K-Beauty evangelist.

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Janhvi Kapoor joins KAZO as brand ambassador

09 September 2023, Mumbai

KAZO Fashion, known for its versatile designs and quality, introduces Janhvi Kapoor as its new brand ambassador. This collaboration merges Janhvi’s charm with KAZO’s essence, promising to redefine fashion trends.

Unveiling

KAZO celebrates womanhood through fashion, blending extravagance and subtlety. The designs resonate with Janhvi, elevating her confidence and style. The AW’23 collection will sparkle with Janhvi's charm, aiming to redefine India's fashion landscape.

As festivities approach, KAZO launches its AW collection, capturing the magic of the season. Janhvi's charm magnifies KAZO's party-perfect aesthetic. With Janhvi as the brand ambassador, KAZO aims to lead India’s fashion scene, expanding both online and offline.

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Louis Philippe expands to UAE, eyes Middle East retail dominance

15 September 2023, Mumbai

Louis Philippe, a premium menswear brand under the Aditya Birla Group's umbrella, has made its debut in the Middle East with a flagship store in the UAE.

The 2,000-square-foot Exclusive Brand Outlet (EBO) showcases a wide array of formal and semi-formal attire and accessories, embodying sophisticated elegance.

Backdrop

Aditya Birla Fashion and Retail Ltd (ABFRL) intends to fortify its presence across the Middle East, unveiling more EBOs for its brands.

ABFRL boasts a brand portfolio including Louis Philippe, Van Heusen, Allen Solly, and Peter England.

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Latin Quarters unveils 'Pujo Bling' collection for festive season

15 September 2023, Mumbai

Premium women’s clothing brand, Latin Quarters, has launched its latest collection, 'Pujo Bling' by LQ, aimed at the upcoming festive season.

The exclusive party capsule combines contemporary styles with festive allure and was introduced at Kolkata's South City Mall, featuring actress Monami Ghosh. This collection signifies a significant milestone for Latin Quarters in the Indian fashion market.

It caters to modern Indian women, offering flattering silhouettes and quality fabrics in elegant palettes like sage leaf and fresh mint. With plans to open four new Kolkata stores by 2024, Latin Quarters aims to make fashion more accessible.

Festivity

As India gears up for the festive season, the fashion industry is anticipating a sales boost, expected to reach $5.9 billion in the initial week of festivals like Durga Puja.

A survey reveals that 63% of consumers plan to spend on fashion, indicating a growing trend, particularly in Tier-2 and beyond cities, contributing to a 2.5-fold increase in fashion shoppers over the past four years.

Renowned brands like 'W' and TATA Cliq have already launched festive collections to cater to this surging demand.

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USPA Launches New Website and Campaign in India

13 September 2023, Mumbai

The international sports power brand U.S. Polo Assn. (USPA) has unveiled a new website and campaign in India.

The website, www.uspoloassn.in, features a modern design and enhanced functionality that is designed to improve the customer experience. The campaign, which features iconic legends from the world of polo, is meant to strengthen USPA's position as a market leader in India.

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