Honasa Consumer joins with Shilpa Shetty Kundra to launch Ayuga

21 February 2022, Mumbai:

Honasa Consumer Pvt. Ltd (HCPL), the fastest-growing personal care brand house, has introduced Ayuga, a new skincare line. To connect with millennials and help popularise the brand, the company partnered with yoga and health ambassador

Shilpa Shetty Kundra. "Honasa Consumer was formed with the objective of developing a 'House of Brands' that identify and solve millennials' needs with a digital-first strategy," said Varun Alagh, co-founder and CEO of Honasa in a statement. 

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For the past two years, we've been trying to figure out why Ayurveda hasn't caught the attention of millennials in the same way that yoga has. That's when we came up with the concept of Ayuga, which combines the best of both worlds."

"Partnering with Shilpa Shetty Kundra for Ayuga broadened the brand's notion of restoring balance in life," said Ghazal Alagh, co-founder.

We're optimistic that our collaboration with Shilpa will help us spread our marketing message to millennials."

"I genuinely believe in the old sciences and have adopted a lot of the recipes and rituals in my life and have benefitted from it," Shilpa Shetty Kundra said of her affiliation with the company. 

When I first heard about Ayuga and the brand's philosophy, it hit me like a tonne of bricks. I am confident that customers will enjoy the brand and its goods, so I encourage them to restore balance in their lives by following Ayuga recipes and rituals."

Mamaearth and The Derma Co. are among the brands owned by Honasa Consumer Pvt. Ltd (HCPL).

Bhabani Blunt Hair Dressing Pvt Ltd recently purchased Bblunt, a haircare brand from Godrej Consumer Products Limited (GCPL), as well as Bblunt salons.

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*Figures mentioned in the above article have been sourced from IndianTelevision.com & Fashion Network article.