21 December 2022, Mumbai
Anushka Sharma is Puma’s brand ambassador for the Indian market. She will endorse the brand’s footwear, apparel and accessories including select collections through numerous activities and brand campaigns throughout the year.
The brand celebrates women who embrace individuality, fashion, sports and fitness and feels this new association will further drive its approach towards fitness and lifestyle in the country and in turn inch the brand closer to consumers across cohorts. And the actor in turn with this association hopes to able to connect with and encourage more women to lead a fit and healthy lifestyle.
Puma has witnessed strong growth in India and gone on to become the number one sports brand in terms of sales over the last few years through its association with actors, singers, and sportspersons. India is a strategic market for Puma. A combination of global strength and local execution has accelerated the brand’s momentum in the country. Puma expects India’s growing young population and increasing interest in fitness and sports to set it up for success in the future.There’s a lot of traction on sportswear now with women and younger consumers and sportswear is becoming a lifestyle statement. The brand has localised the product portfolio and does channel specific pricing.
