26 December 2022, Mumbai
US surf wear brand Hang Ten has come to India.
Established in 1960, the brand will have new categories for the Indian market. Planning to expand its global footprint, Hang Ten will sell other products in addition to its core surf wear business. Hang Ten will now be growing its reach by offering licensing options in a variety of categories all over the world.
Hang Ten’s vision is to be a globally diversified brand. The licensing model will thus help the brand establish a presence across a diverse range of areas, which is driven by a commitment to offer its customers cutting-edge, best-in-class products as well as increasing the Hang Ten community across India.
Hang Ten intends to capture a large share of the Indian market with casual clothing such as T-shirts, shirts, jackets, trousers, jeans, shoes, socks, caps and hats, hoodies, and sweatshirts in both male and female categories; T-shirts, shirts, jackets, trousers, jeans, shoes, socks, caps and hats, hoodies, and sweatshirts will be available under children’s wear for both girls and boys. In addition there will be frames and sunglasses, smart watches, and fragrances.
Bradford has the license for the brand. In India, the licensing industry is expanding quickly and is a multibillion-dollar market globally.
