16 November 2023, Mumbai
Jaypore, the revered handicraft-focused fashion and lifestyle store, has expanded its brick-and-mortar presence with a new boutique in New Delhi's Vegas Mall.
Nestled in Dwarka, the boutique boasts a diverse range of product categories, including ethnic wear, accessories, jewelry, footwear, and gift items.
Nuanced picture
The store's interior, adorned with warm hues, serves as a canvas for showcasing craft techniques, such as a prominent Khadi warping wheel, underscoring the brand's commitment to traditional craftsmanship.
This inauguration follows Jaypore's strategic openings in Pune's Wakad district in September and its 20th store in Hyderabad in June.
A brainchild of Aditya Birla Fashion and Retail Limited, Jaypore distinguishes itself by championing Indian heritage crafts. The brand's 'Reclaim Your Roots' Diwali campaign epitomizes its ethos, celebrating diverse clothing traditions from across India and their integration into the festive women's wear line.
Jaypore continues to weave a rich tapestry of Indian craftsmanship, now with an enhanced footprint in the vibrant heart of the capital.
