14 November 2022, Mumbai:
For the second quarter Liberty’s revenue from operations went up by 51 per cent. The company saw continued demand through online and offline stores for its products besides witnessing higher export sales during the period. Ebidta margins have shown sharp improvements during this quarter, at eight per cent, as against five per cent during the corresponding quarter of last year.
The company has been re-enforcing and supporting its e-commerce platform with investment in building an online presence in the market and the investment has started giving results as evident from the confidence and trust reposed by the consumers wherein the company’s online sales for all brands including safety shoes and the newly launched perfume have been showing an upward trend.
The other channels in the form of franchisees, distributors and company-owned retail stores are also witnessing growth and Liberty is committed to increase its sales presence with an expansion program. The footwear sector is undergoing a transformative phase. Rising discretionary income, improvement in living standards, increased brand consciousness, growing work force have resulted in a shift from the unorganized sector to the organized sector market in India. The demand for high fashion products is pushing revenues, higher trade volumes and increased employment avenues.