ABFRL: Planet Fashion Revamps Varanasi Retail

14 April 2023, Mumbai 

Planet Fashion, part of Aditya Birla Fashion and Retail (ABFRL), has unveiled its new retail identity at its flagship store in Varanasi. The brand, which has 171 stores across India, aims to attract new-age consumers with its updated brand identity and improved customer experience through product and packaging innovation.

What all you need to know

The Varanasi store offers a wide range of clothing options from premium brands like Louis Philippe, Van Heusen, Allen Solly, and Simon Carter, including casuals, denim, seasonal clothing, formal wear, and more.

The new retail identity features a modern logo in white, grey, and copper colors, along with fixtures designed for lifestyle displays and abstract mannequins to illustrate brand stories. Planet Fashion is committed to delivering value and an unparalleled retail experience to its customers as it continues to expand across India.

Planet Fashion currently has 175+ stores across 155 cities in India, offering premium brands such as Louis Philippe, Van Heusen, Allen Solly, Simon Carter, and Octave under one roof. The brand aims to reinforce its new retail identity across markets as it strategically expands while maintaining its commitment to delivering value to customers.

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