Ace Turtle, a prominent technology-driven retail company in India, has announced a strategic collaboration with Myntra, a leading platform for fashion and lifestyle, to launch Dockers online. Dockers, a division of Levi Strauss & Co., is renowned for its khaki lifestyle apparel and is exclusively licensed to Ace Turtle in India.
With a commitment to quality and versatile style, Dockers has remained a leader in khaki apparel, catering to both men and women. While retaining its classic khaki style, Dockers has expanded its offerings to appeal to a broader range of shoppers, blending professionalism with personal style.
Nitin Chhabra, CEO of Ace Turtle, expressed excitement about expanding their partnership with Myntra, leveraging the platform's extensive reach and dedication to providing a superior online shopping experience. Jayanti Ganguly, VP - Business at Myntra, highlighted their commitment to offering sought-after international brands to their fashion-forward consumers and emphasized Dockers reputation for timeless style and quality.
Myntra will offer Dockers complete apparel collection, comprising over 160 SKUs, catering to diverse fashion preferences of premium Indian consumers. The collection, including signature khakis, shirts, and sweaters, will be available through a dedicated Online Brand Store on the Myntra app, providing convenience and extensive visibility through Minis, Myntra’s short video content.
The partnership signifies an opportunity for Indian consumers to access premium quality fashion apparel seamlessly, blending technology-driven operations with a deep understanding of consumer preferences.
