German apparel brand Adidas has forayed into the Udaipur market with a new store at the Urban Square Mall.
Spread across 1,278 sq ft, the store is designed in a stadium format. It showcases a curated collection of premium category sports shoes, sportswear, activewear, and accessories.
Established in 1949, Adidas entered into the Indian market in 1989 through a licensing agreement with the footwear brand Bata. It re-entered India in 1996 through a joint venture with Magnum International Trading Company Ltd.
After launching its flagship store in India in 2021 at Connaught Place, Delhi, Adidas opened its largest Indian store in November 2022. Spanning 6,800 sq ft,the store is located in Select CityWalk Mall, New Delhi.
