14 August 2023, Mumbai
Reliance Brands Ltd. announced the opening of a new Armani Exchange store in Goa. The trendy Italian apparel and accessories brand's latest outlet is situated at Manohar International Airport (MOPA).
Armani's fashion-focused sub-brand
Armani Exchange (A|X), launched in 1991, caters to fashion-conscious individuals and emerged as Armani's mass market sub-brand. It amalgamated elements from Armani Jeans and Armani Collezioni. Presently, A|X's offerings are available in over 270 stores across 31 nations and online.
Indian venture and collaboration
A|X marked its Indian debut in 2016 at New Delhi's Select Citywalk Mall through a partnership with Reliance Retail Ventures Ltd., affiliated with Mukesh Ambani's Reliance Group.
Reliance Brands' extensive portfolio
Founded in 2007, Reliance Brands collaborates with 50+ global brands and manages 2,000+ stores in India. Its diverse brand roster includes Emporio Armani, Burberry, Coach, Hugo Boss, Michael Kors, Superdry, Versace, and many others.
