08 November 2023, Mumbai
French menswear brand Celio plans to expand its retail presence with 15 new outlets within the next 8-10 months.
Currently operating 65 standalone stores and being present in multi-brand outlets nationwide, the new outlets will occupy 200-300 square meters, prioritizing data-driven merchandise selection. These stores will feature product displays and a self-navigating concept.
About Brand
Celio's focus extends to the top 5-6 markets in mall locations. Their brand-building efforts include boosting marketing spending to 8% of revenues from the current 6%, while aiming for a consistent 25% Compound Annual Growth Rate (CAGR) over the next 24 months.
Positioned in the premium segment for 24-25-year-olds, Celio has noted a growing demand from the 12-18 age group, accounting for 18% of their business. The company is also streamlining manufacturing for faster consumer response.
