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03 February 2022, Mumbai:
Global fashion retailer H&M is all set to enter India's fast-growing home decor and furnishing market.
The Swedish label will start selling home decor, furnishings, textiles, dinnerware, bed linen and more in March on its digital store hm.com and in partnership with e-commerce platform Myntra.
The company will also launch an H&M HOME store-in-store at its existing outlet in New Delhi soon, it said, without giving a timeline.
"India is an interesting and promising market that holds substantial potential, and we are excited to be meeting its high demand for affordable interior design of great quality”, Ida Lindahl, General Manager at H&M HOME said in a statement.
H&M HOME's arrival comes at a time when IKEA is aggressively building its presence in the country.
In December, IKEA launched its first city store in Mumbai with more lined up for this year; it is aiming to reach at least 500 million people in India by 2030.
CREDITS: cnbctv18.com
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