20 September 2023, Mumbai
Indya by Shivani Poddar has answered the growing demand for contemporary Indian attire, beyond just weddings, with the launch of its second and largest Indya Luxe store in Rajouri Garden, New Delhi, following the Bengaluru debut in June.
This strategic move promises a holistic brand experience, showcasing the full range of Indya Luxe wedding wear, including bridal and non-bridal segments, ready-to-wear collections, and recent designer collaborations.
CEO Shivani Poddar is on a mission to establish 8–10 Indya Luxe wedding stores in the current financial year, aiming to increase Luxe's contribution to Indya's business from 7-8 percent to an impressive 35–40 percent within the next 12 months. The brand aims to create a cross-regional omnichannel brand for occasion and wedding wear, aptly named "Indya Luxe."
The new store also introduces the much-anticipated "Roshni" collection, a collaboration with designers Rohit Gandhi and Rahul Khanna, celebrating the festive season with vibrant colors and an ode to love and light.
Inspirational; Under Shivani Poddar's leadership, Indya and Faballey have successfully brought designer fashion to Indian women at an accessible price point, providing comprehensive wardrobe solutions for all occasions and lifestyles.