Macy's launches Own Your Style, brand platform

22 March 2022, Mumbai:

Macy's, the well-known American department store, has launched a new brand platform called Own Your Style. The rollout is part of the company's recovery strategy, which was revealed two years ago.

The emphasis is on a redesigned brand identity that is fashion-oriented.

So, what does Own Your Style have to offer? There will be a digital hub, which will be a curated destination for style inspiration, in addition to simpler global navigation and a customized customer dashboard.

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Inside the stores, digital screens will aid with product displays as well as style advice. The monthly rotation of the curated Own Your Style and Now Trending pavilions will continue.

As part of the Macy's Style Crew, employees can earn commissions by adhering to a reimagined dress code that encourages self-expression in order to inspire consumers, as well as guiding and advising shop customers.

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Some analysts feel that, after its recent decision to refuse to divide its digital business, Macy's is eager to demonstrate the value of its omnichannel strategy to investors.

Macy's is a retailer that sells clothing, footwear, fashion accessories, and bedding, among other things, and had annual revenue of $24.8 billion in 2017.

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CREDITS: Business Wire & Apparel Resources.