Reliance Brands has acquired the India business of renowned prescription eyewear company LensCrafters from DLF Brands that previously operated a chain of LensCrafters-branded stores under a franchisee agreement.
Besides securing the LensCrafters stores from DLF Brands, Reliance Brands has also gained ownership of outlets located in prominent locations such as DLF Mall of India in Noida and DLF Avenue Mall in Saket, New Delhi.
This is Reliance Brands’ second acquisition of a Luxottica-owned eyewear business from DLF Brands. In 2022, the Mumbai-based company had acquired Sunglass Hut, a premium multi-brand venture offering eyewear products from esteemed labels like Ray-Ban, Prada, Burberry, Dolce & Gabbana, and Oakley.
Established in 1983, LensCrafters is a prominent optical retailer in North America, boasting over 1,000 stores across the US, Canada, and Puerto Rico, including flagship stores in major cities like New York City, San Francisco, Palo Alto, and Toronto. The brand forayed into the Indian market in 2020 with a store in DLF Mall of India in Noida, showcasing a variety of high-end labels such as Ray-Ban, Oakley, Versace, Coach, Michael Kors, and Prada.
Meanwhile, Reliance Brands' parent company, Reliance Retail, is actively pursuing the acquisition of the cosmetic brand Kiko Milano. The brand currently operates in India through a joint venture between Italy's Percassi Group and New Delhi-based DLF Brands under Kiko Cosmetics Retail.
