22 October 2023, Mumbai
Retailers Association of India (RAI) released its 42nd Retail Business Survey on Saturday, according to the survey sales grew 9% year-on-year, led by QSRs, food and grocery, jewelry, and sports goods. South India saw the highest growth at 12%, followed by West India at 9%.
Apparel sales grew 8%, whereas End-of-season sales boosted sales in July. Retailers saw an uptick in business activity in the final week of July.
This was largely attributed to the commencement of their end-of-season sales. Early indications suggest that the upcoming festive season will be a busy one for retailers
Online-to-offline shopping becoming common
As consumer routines return to normalcy, a pattern of online-to-offline shopping is emerging. Customers are exploring products online but making purchases in physical stores. Brands are actively working to create a favorable shopping environment for customers.
