Selfridges has started a quiet hour

31 March 2022, Mumbai:

It's an all-in-one shopping experience!

Selfridges has made an effort to demonstrate their commitment to fostering a diverse and inclusive environment.

The London-based fashion business has implemented a quiet shopping hour in all of its offices and stores, much to the delight of autistic customers.

According to reports, the business has claimed that it would switch off its in-store music to provide a quieter environment for autistic customers as well as those who love silence.

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Additionally, displays should be turned off whenever feasible to create a less overpowering and more serene environment. 

Every Wednesday from 10 a.m. to 11 a.m, Selfridges will host a Quiet Hour.

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"We are also developing quiet areas for contemplation throughout our sites where team members are encouraged to relax and take a minute for themselves," the store added, expressing delight in the choice to do something for the inclusive community.

Selfridges, sometimes known as Selfridges & Co., is a high-end department store chain in the United Kingdom owned by Selfridges Retail Limited, a Canadian company.

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CREDITS: The Industry Fashion & Apparel Resources.