Turkish e-commerce giant Trendyol is shifting its focus to Myntra, becoming the platform's exclusive seller in India. This move comes after Trendyol's successful run on Myntra, where it quickly became a top-selling international women's western wear brand.
Trendyol sees India as a key market and wants to solidify its brand recognition. Focusing on one platform allows Trendyol to grow its product catalog growth quickly and access premium customers. Myntra has been a good fit for Trendyol, delivering strong sales and brand performance. Its ‘Beyond Borders’ program provides access to a wider Indian audience.
Trendyol’s move strengthens Myntra's position in the international fashion space. It highlights the growing demand for global brands among young Indian customers.