13 May 2023, Mumbai
Zara unveiled its newly refurbished store at Phoenix Palladium today, marking a significant milestone in the company's journey in India.
Spanning three floors and covering over 26,000 sq ft, the store showcases Zara's latest strategy of larger format stores equipped with cutting-edge technology to enhance the fashion experience for customers. The exterior of the store features an impressive stone facade that blends seamlessly with the mall's urban plan, while the interior exudes a clean and neutral aesthetic with hints of warmth from wooden furniture and natural textiles.
The store's layout integrates the Women's, Men's, and Kids' collections across different floors, with dedicated sections for Beauty and Zara Origins in the men's section, a unique feature exclusive to the western region of India.
The introduction of Zara Beauty marks the brand's foray into the beauty market, offering a comprehensive range of inclusive products made with high-performance ingredients and clean formulas. Furthermore, Zara Origins presents a contemporary wardrobe collection that combines modern concepts with exceptional craftsmanship and value.
In line with Zara's commitment to sustainability, the store incorporates advanced eco-efficiency systems, including energy-saving LED lighting and environmentally friendly materials. It is connected to Inditex's Inergy platform, which monitors energy consumption and helps optimize management and maintenance strategies to reduce environmental impact.
To enhance the customer experience, Zara has integrated several services into its app, such as fitting room reservations, online item search and ordering, and a self-checkout area. These features, coupled with the store's emphasis on innovation and sustainability, exemplify Zara's dedication to providing a unique and eco-conscious shopping experience.
