Flipkart launches new A/W collection


29 August 2022, Mumbai

Ahead of the upcoming festive season, Flipkart has launched the Autumn Winter fashion collection on its platform. The collection offers a stylish curation of lakhs of new and unique styles from top Indian and global brands across categories including apparel, accessories, and footwear.

Building on customer research and indicative preferences, the color spectrum in the new Autumn Winter collection will span across earthy hues, including blues, browns, yellows, pinks and greens.

Customers can choose from a range of chic styles across dresses, tops, T-shirts, kurtas, skirts, pants, denim, cardigans, sweaters, and jackets, including trends such as Victorian sleeves, Y2K, dark florals, metallics and colour-blocking.

Flipkart is also gearing up to provide a revamped shopping experience through several technology-led features for the upcoming festive season. These include image search to simplify and narrow down the product discovery journey for customers and to overcome vernacular and linguistic barriers, video cataloguing to enable customers to get dynamic information about the products such as fit, fabric, etc; live commerce to provide an interactive shopping experience.

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