Tata Cliq Luxury plans to expand product categories and reach new markets
03 March 2023, Mumbai
Tata Cliq Luxury has some big plans in store.
The company wants to expand its product categories and strengthen its assortment in areas like fashion, beauty, home, and fitness. They also plan to continue bringing international luxury brands to India.
Some of the key categories performing well on Tata Cliq Luxury's platform are apparel, footwear, and handbags. They've also seen high digital adoption for over 1 lakh luxury watches, which is boosting the category's growth. The sneakers and athleisure categories are also attracting new customers, and they anticipate beauty, home, and jewellery as the growth categories for the platform.
To reach even more customers, Tata Cliq Luxury plans to expand beyond metro and Tier 1 cities into Tier 2 and 3 markets. They've noticed an increasing demand for branded fashion and luxury items in non-metro areas, in line with the rising middle class and increased penetration of e-commerce.
Tata Cliq Luxury plans to continue expanding their various categories and introducing initiatives to elevate their luxury shopping experience further. They've also recently launched 13 international brands on the platform, including Baldinini, BCBG, Aspinal of London, Liu Jo, Loci, Pollini, Mulberry, and Twinset, among others.
