Fashion tech startup Virgio has raised funds for further technology development and hiring.
Virgio based in Bangalore is a global D2C fast fashion brand which offers trendy, elegant and affordable styles to fashion forward users. Virgio offers a wide range of selection in casual, party and ethnic wear. Traditionally, the fashion industry has operated on depth and discount models.
Virgio is pioneering the test and scale method, making runway fashion accessible and affordable for all consumers, while eliminating excess inventory for manufacturers. The company is building a fashion tech platform that will allow designers real-time access to consumer preferences.It is also envisioning a tech-led network of factories which enable designers to quickly build prototypes, get consumer feedback, and scale up the production.
Since consumers’ fashion preferences are changing rapidly, and they are not satisfied with the incumbents’ offerings, it is attempting to solve this by streamlining design, manufacturing and purchasing processes in real-time, offering Gen Z and late millennials a platform where they can discover and purchase the new trendy apparels.Each week it adds new selections and customers receive large discounts and free shipping.
At the core of Virgio is the tech foundation, which is always listening to evolving trends on social media platforms and predicting the demand for each trend.
