Boohoo x CottonConnect to further its sustainability initiatives

23 March 2022, Mumbai:

In order to be more sustainable, Boohoo, a British clothes online shop, has partnered with CottonConnect. CottonConnect is a non-profit organization that works with Pakistani farmers to help them grow cotton in more environmentally friendly ways.

Together, Boohoo and CottonConnect have assisted in the training of 2,500 farmers on how to grow cotton in a more sustainable manner, allowing the British e-tailer to trace the cotton down to the village where it is grown.

Training at specially built demonstration plots was required for the development of Responsible Environment Enhanced Livelihoods (REEL) cotton. 'Ready for the Future' labels are prominently displayed on Boohoo goods produced with REEL cotton.

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The REEL procedure aids the company in tracing and tracking cotton across the supply chain. The cotton is then washed and ginned before being taken from the field to be spun into yarn, woven into cloth, and coloured.

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CottonConnect also informs farmers about the advantages of minimizing pesticide use. The Boohoo Group is a British online fashion shop that caters to young people aged 16 to 30. The company was established in 2006 and had revenues of £856.9 million in 2019.

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CREDITS:  Eco Textile Apparel Resources & Fashion Network.