All Stories

Ramraj Cotton taps Meenakshi Chaudhary as new brand ambassador for Mrithu Towels

Ramraj Cotton has tapped actress Meenakshi Chaudhary as the new brand ambassador for their newly launched premium towel line, Mrithu Towels. This move marks Ramraj Cotton's entry into the high-end home textile market, combining luxury, comfort, and sustainability through a range of products made from 100 per cent cotton and bamboo fibers.

The Mrithu Towels collection features four thoughtfully designed categories, catering to the changing lifestyles of today's consumers. This strategic partnership also marks a new chapter for Ramraj Cotton, as Meenakshi Chaudhary becomes the first-ever female face of the long-standing brand, bringing a graceful, contemporary charm to its timeless identity.

A comprehensive marketing campaign featuring Meenakshi Chaudhary will soon roll out across television, digital platforms, print, and retail locations, highlighting the brand’s core values of quality, comfort, and cultural pride.

BR Arun Eashwar, Managing Director, Ramraj Cotton, says, the launch of Mrithu Towels demonstrates Ramraj Cotton’s unwavering commitment to delivering exceptional quality, innovative designs, and sustainable options for our customers.

The Mrithu Towels range offers four distinct collections including Signature Collection which is inspired by Italian and German aesthetics and features 32 premium cotton weave patterns known for high absorbency, vibrant color retention, and minimal shrinkage.

The Bamboo Towels range is made entirely from 100 per cent bamboo pulp and provides a silky-soft touch, superior water absorption, and quick-drying properties. A plush blend of cotton and bamboo, the Terry Towels range is available in bath, hand, washcloth, face, and junior towel sizes. The last Striped & Checked Towels range is durable and offers colorfastness, and consistent softness.

Ramraj Cotton taps Meenakshi Chaudhary as new brand ambassador  for Mrithu Towels

India Handloom Brand promotes quality, authenticity and sustainability in weaving sector

The India Handloom Brand (IHB) was launched on August 7, 2015, by Prime Minister Narendra Modi during the celebration of the first National Handloom Day. This initiative was designed to create a unique identity for hand-woven textiles and promote their value in both domestic and international markets. The brand ensures high-quality standards, discourages the use of child labour, and complies with environmental norms to build customer trust. With a focus on promoting ‘zero defect and zero effect’ products, IHB aims to empower the handloom sector and benefit both producers and consumers.

Digital certification and traceable labels

The Textiles Committee (TC) has been entrusted with implementing the IHB by handling registrations, certifications, and sample testing for conformity assessment. A fully digital platform through the dedicated website www.indiahandloombrand.gov.in enables applicants to register and receive certification seamlessly.

To enhance traceability and authenticity, IHB products carry a specially designed label that includes a logo and a QR code. This QR code features a unique 13-digit code that reflects specific aspects of registration, allowing registered users to easily verify and market their certified products. This traceable labeling system helps consumers confidently identify genuine handloom items, safeguarding the traditional textile industry from imitation and ensuring transparency across the supply chain.

Boosting consumer confidence and weaver welfare

The India Handloom Brand offers a wide array of benefits to stakeholders across the value chain. Products registered under IHB are distinguished by superior quality, eco-friendliness, and adherence to social accountability standards. They are produced using azo-free dyes, ensuring consumer safety and environmental protection. Consumers purchasing IHB-labelled products are assured of authenticity and high quality.

The scheme includes products covered under the Handloom Reservation Act, those registered under the Geographical Indications (GI) Act of 1999, and other handloom goods approved by the certification committee. IHB also aims to boost the demand for traditional handloom products among the youth and tap into export markets with high growth potential. By doing so, it increases weavers' earnings and encourages the continuation of age-old weaving traditions using high-quality yarns and non-toxic dyes.

Expanding market access and visibility

The India Handloom Brand opens new opportunities for bulk buyers and exporters to procure high-quality, certified handloom fabrics tailored to specific designs. Weavers benefit by gaining access to orders at better prices, thus enhancing their livelihoods. The government’s active promotion of the IHB label further supports both manufacturers and consumers by expanding awareness and generating demand for genuine handloom products.

The brand acts as a hallmark of excellence, offering sustainable and ethical textile choices for customers while ensuring that the artisans behind these creations receive the recognition and compensation they deserve. Consumers are encouraged to look for the IHB label while purchasing handloom products, ensuring their support for traditional craftsmanship and ethical production.

India Handloom Brand promotes quality, authenticity and sustainability in weaving sector

Sanathan Textiles IPO

Sanathan Textiles IPO: Weaving Growth, Opening December 19

Sanathan Textiles Limited, a leading player in the textile yarn manufacturing industry, is set to launch its much-anticipated Initial Public Offering (IPO) on Thursday, December 19, 2024, with a price band of ₹305 to ₹321 per equity share of face value ₹10.

Fashion Guru

The subscription window will close on Monday, December 23, 2024. With a significant market share of 1.7% in the Indian textile yarn industry (CRISIL Report, FY2024), the company caters to multiple sectors, including automotive, healthcare, construction, sports, and protective clothing.

Join our group

As of September 2024, Sanathan boasts 3,200+ active yarn varieties and 45,000+ SKUs, with the capacity to scale production across 14,000 yarn types and 190,000 SKUs.

Join our community

Its advanced manufacturing facility in Silvassa has an installed capacity of 223,750 MTPA, positioning the company as a powerhouse of innovation and value-added products.

Visit for more

 

SanathanTextiles

Ramraj Cotton redefines festive wear with new Ugadi collection

India's leading traditional and ethnic wear brand, Ramraj Cotton has launched a special festive collection for Ugadi, featuring three distinct dhoti and shirt sets: Sankalpam Grand, Swayamvara, and the Culture Club Fusion Set. These meticulously crafted ensembles blend traditional elegance with contemporary sophistication, making them ideal for the festive season.

The Sankalpam Grand collection showcases luxurious Jacquard weaving with detailed patterns, providing a regal aesthetic. It has a shiny tissue finish and metallic jari thread that create a shimmering, attention-grabbing effect, perfect for special occasions. Made from lightweight, breathable fabric, the collection ensures comfort throughout the day and is available in elegant shades of gold, copper, green, and orange.

Exclusively designed for grooms, the Swayamvara Collection features premium art silk fabric with a smooth, lustrous finish for a rich and elegant look. Available in vibrant colors, it offers lightweight comfort, making it perfect for weddings and other special events. This sophisticated ensemble ensures a regal and stylish appearance for the modern groom.

The Culture Club Fusion Set includes a stylish printed cotton shirt with trendy designs for a modern ethnic look. The matching border dhoti adds a touch of sophistication, making it suitable for both festive and casual wear. This versatile set blends tradition with contemporary fashion, ideal for all celebrations.

 KR Nagarajan, Founder & Chairman, Ramraj Cotton, states, aiming to transform the dhoti from a traditional garment into a style statement, the brand through its  Sankalpam and Swayamvara ranges offer premium options for all types of celebrations. The company is committed to preserving the cultural essence of the dhoti while giving it a festive and fashionable update. Each set in this collection is designed to reflect the evolving preferences of today’s man—rooted in culture, refined in finish, and ready for celebration, he adds.

The collection is available at all Ramraj outlets, with prices starting from Rs 1,995.

Ramraj Cotton redefines festive wear with new Ugadi collection

62nd JOINT TECHNOLOGICAL CONFERENCE

To be inaugurated by: Hon’ble Minister of Textiles, GoI, Giriraj Singh

Join our community

Jointly organized By ATIRA, BTRA, SITRA & NITRA

Venue: NITRA campus, Ghaziabad, U.P. (India)

Join our group

About the Conference:

This two-day event will showcase/demonstrate disruptive innovations and cutting-edge research and development (R&D) in the textile value chain in the emerging trade dynamics and evolving landscape entailing a far-reaching impact across spinning, weaving, chemical processing, apparel manufacturing, home textiles, and technical textiles. 

Fashion Guru

It is the first of its kind when all eight TRAs—ATIRA, BTRA, SITRA, NITRA, IJIRA, MANTRA, SASMIRA, and WRA—will be on one platform in this grand initiative.

Visit for more

NITRA

Absoluto Men's Suiting: Our Legacy, Your Luxury

 27 July 2024, Mumbai

For over two decades, it been at the forefront of the fashion fabric industry, seamlessly blending traditional craftsmanship with modern design. Our unwavering commitment to quality and innovation has solidified our position as a leading authority.

Join our group

Brand Mission

To redefine the fashion fabric experience by offering exceptional textiles that resonate with the discerning tastes of contemporary consumers. Through relentless innovation, we aim to set new industry standards.

Brand Vision

To be the global benchmark for premium fashion fabrics, celebrated for is unmatched quality, exquisite designs, and exceptional customer service.

Visit for more

Our Audience

High-end fashion designers, luxury apparel brands, and sophisticated individuals who appreciate the artistry of exquisite textiles.

Brand Values

  • Heritage and Tradition: Honoring the rich tapestry of textile craftsmanship.
  • Innovation: Continuously pushing the boundaries of design and technology.
  • Quality: Upholding uncompromising standards in every thread.
  • Luxury: Creating opulent and indulgent textile experiences.

Brand Personality

Sophisticated, innovative, and timeless.

BrandStory

Our journey began over twenty years ago with a passion for creating extraordinary fabrics. Since then, we've curated a collection of luxurious textiles that embody the evolving spirit of fashion.

Discover its latest collection at UMRAO HOTELS AND RESORTS, New Delhi, from July 27th to 31st, 2024.

Latest Fashion news

Absoluto

Bhilwara women strengthen textile industry with rising workforce

Bhilwara, known as Vastranagari, is witnessing a remarkable shift as women step into the textile industry in large numbers. Once a male-dominated sector, the city’s textile industry now employs around 10,000 women, strengthening both their families finances and their independence.

With over 1,000 industrial units in Bhilwara, women are proving their dedication and resilience. Rising inflation has made dual incomes essential, and women are actively contributing. According to Bhilwara Textile Trade Federation President Prem Swaroop Garg, out of 80,000 workers, 10,000 are women, with an 80 per cent female workforce in the garment industry.

Industry leaders like Sanjay Tripathi acknowledge this transformation, emphasizing women's hard work and commitment. Inspirational figures like Radha Kanwar, who supports her daughters after losing her husband, and Manju Kanwar Rathore, breaking societal norms, highlight this change. Their stories prove that when determined, women can overcome any challenge.

Bhilwara’s women are not just earning livelihoods, they are reshaping societal perceptions, proving that they can stand shoulder to shoulder with men in every field.

Bhilwara women strengthen textile industry with rising workforce

The 3rd Global Cotton Conference

The 3rd Global Cotton Conference is just around the corner, scheduled for October 7, 2024, at La Shangrila in Delhi. This premier event, organized by the Confederation of Indian Textile Industry (CITI), promises to bring together key stakeholders from across the cotton textile supply chain.

The theme, "Megatrends Shaping Cotton Textile Value Chain," aligns perfectly with World Cotton Day and CITI's mission to promote global dialogues on sustainable development and the economic impact of the cotton industry.

Read for more

As India's cotton textile sector sets its sights on a $350 billion growth trajectory by 2030, this conference couldn't be more timely.

With global supply chains facing disruptions due to geopolitical shifts, exploring the sector's challenges and opportunities is crucial. India is emerging as a reliable partner for Western and advanced nations, which are primary consumers of cotton textiles ¹.

In today's outcome-driven trade landscape, collaboration, knowledge-sharing, and strategic planning are vital for ensuring a sustainable and prosperous future for the global cotton industry.

The 3rd Global Cotton Conference is poised to facilitate meaningful discussions and collaborations, driving growth and resilience in the sector.

Key Focus Areas

- Sustainable Development: Exploring eco-friendly practices and innovative technologies to reduce the industry's environmental footprint.
- Economic Influence: Analyzing the cotton industry's impact on global economies and identifying growth opportunities.
- Supply Chain Resilience: Addressing disruptions and challenges in the supply chain to ensure a stable and reliable cotton textile industry.

By bringing together industry leaders, experts, and stakeholders, the 3rd Global Cotton Conference will play a pivotal role in shaping the future of the cotton textile sector.

Latest Fashion News

CottonSector

EPCH Hosts Key Handicraft Session in Srinagar

The Export Promotion Council for Handicrafts (EPCH) recently convened a pivotal interactive session in Srinagar, Jammu and Kashmir, bringing together key stakeholders from the handicraft sector. The gathering included prominent exporters, government officials, and industry experts, all focused on addressing critical issues impacting the sector.

Fashion Guru

Key Discussion Areas

Evolving Design Trends: Adapting to dynamic consumer preferences in international markets, ensuring Indian handicrafts remain competitive globally.
International Standards Compliance: Ensuring products meet stringent global quality and safety standards, a crucial aspect for export success.
Quality and Ethical Production: Prioritizing sustainable and responsible manufacturing practices, aligning with the global shift towards eco-friendly products.
Pashmina Shawls: As a renowned export from the region, pashmina shawls received special attention, highlighting their significance in the handicraft sector.

Join our group

Enhancing Product Quality and Ethical Production

To enhance product quality and uphold ethical production, participants were encouraged to utilize the Advanced Pashmina Certification Lab in Dehradun. This initiative aligns with EPCH's dedication to sustainable and responsible trade practices, ensuring that Indian handicrafts not only meet global standards but also contribute to the well-being of artisans and the environment.

Join our community

EPCH's Corporate Social Responsibility (CSR) Initiatives

The session also provided a platform for EPCH to highlight its ongoing CSR initiatives, including organizing health check-up camps for artisans throughout Jammu and Kashmir. This demonstrates EPCH's commitment to improving artisan welfare and promoting eco-friendly trade practices within the region.

Visit for more

EPCH

NISTI-IIT Delhi Joint Conference on Sustainability in Textiles and Clothing

Emerging Trends in Fibers, Fabrics, Processes, and Fashion

Conference Dates: 14th December 2024

Venue: LH Complex, IIT Delhi

Organizer: NISTI-IIT Delhi Joint Conference

Background of conference

India's textile sector, a cornerstone of the economy, meets significant domestic fabric demands and plays a pivotal role in job creation and export revenue.

The conference will provide a unique platform to engage with thought leaders and industry experts, explore the latest trends, and contribute to impactful discussions on sustainability in the textile and fashion sectors.

Also, visit

Salient features:

  • Keynote Speeches and Presentations: Gain insights from renowned experts and industry leaders on the latest advancements in sustainable textiles and fashion.
  • Panel Discussions: Engage in thought-provoking discussions on the future of sustainable practices in the textile industry.
  • Networking Opportunities: Connect with industry professionals, researchers, and stakeholders from across the textile and fashion sectors.

Latest Fashion News

NISTI

Euratex leads textile alliance to promote social dialogue in Europe

A new initiative, Stitch Together, aims to strengthen cooperation between employers and workers in the European textile and clothing industry. Backed by the European Commission, Euratex and industriAll Europe launched the two-year project to address challenges facing the industry.
Stitch Together recognizes the need to balance global competition, eco-friendly practices, and technological advancements with fair working conditions and effective communication. The project focuses on seven European countries with rich textile traditions: Belgium, France, Italy, Poland, Portugal, Spain, and Turkiye.
Through workshops and seminars, Stitch Together will enhance the skills of social partners, empowering them to engage in constructive dialogue at national and European levels. The project also seeks to increase their participation in shaping EU policies, particularly regarding sustainable and circular practices within the textile industry.
Both Euratex and industriAll Europe welcome this initiative. Dirk Vantyghem, Director General of Euratex, emphasizes the importance of social dialogue in the upcoming EU Industrial Deal.
Judith Kirton-Darling, Secretary General of industriAll Europe, highlights the role of quality communication in achieving a successful green and digital transition for the industry, ensuring a fair outcome for workers. Stitch Together seeks to deliver tangible improvements for the European textile industry.

Euratex leads textile alliance to promote social dialogue in Europe

Latest Publications

Image