04 March 2022, Mumbai:
The Lenzing Hub’-
Designed for easy access to the latest solutions in TENCEL™ lyocell and modal fibers, LENZING™ ECOVERO™ viscose fibers as well as carbon-zero TENCEL™ fibers.
The hub will serve as a nerve center for textile manufacturers and traders located in Gujarat and neighboring states, allowing them easy access to Lenzing’s supply chain and product solutions.
The initiative will fortify Lenzing Group’s presence within India’s textile capital and link the supply chain and brands looking to adapt sustainable fibers that are needed of the hour.
Commenting on the launch, Mr. S. Jayaraman, Senior Commercial Director, Asia Middle East Africa & North East Asia, Lenzing Group said, “Lenzing Group is pleased to strengthen its presence in India and Gujarat was a natural choice for opening our second ‘Lenzing Hub’.
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India being the world’s second-largest textile manufacturing country, Gujarat contributes a lion’s share to the country’s textile sector. The state is a leader in denims with 56% share and accounts for 38% of manmade filament fabric production*.
Our products are trusted for their comfort and aesthetics, and we want to bring our pioneering technology in sustainability, innovation, and excellence closer to our long-standing customers.
As global pioneers in sustainable fashion practices, our Surat hub marks an important milestone in the Indian market, as we work to build direct connections and create an incredible demand from this region.” Located in Udhana Darwaza of Surat, the hub is spread across 850 sq. feet and is equipped with a team of commercial and technical experts.
The hub will display Lenzing Group’s specialty fibers solutions, it will house the products and innovations created using TENCELTM branded lyocell and modal fibers, LENZINGTM ECOVEROTM specialty viscose fibers, and carbon-zero TENCELTM branded fibers to attract both buyers and supply chain experts.
RELATED ARTICLE: HIGH FASHION GROUP RECEIVED AWARD FROM THE LENZING GROUP REAFFIRMED ITS POSITION AS A SUSTAINABILITY LEADER!
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