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Momatos launches new EBO in Ahmedabad

A premier name in children's fashion, Momatos has unveiled its highly anticipated exclusive store in Ahmedabad, marking a significant milestone in its journey to revolutionize the industry.

Featuring an extensive range of premium attire for girls, including frocks, gowns, ethnic wear, lehengas, shararas, and western wear, alongside an impressive selection for boys, comprising suits, party wear sets, ethnic wear, and blazers, Momatos ensures that every child can express their unique style. The brand also specialises in special duo collections to celebrate bonds through fashion.

Setting itself apart with a robust core team, a network of over 100 vendors nationwide, and a commitment to providing the latest and trendiest clothes for children aged 0 to 14, Momatos aims to redefine children's fashion.

The children's apparel market in India, estimated at Rs. 83,000 crore, is growing at more than 10 per cent per annum, making it one of the fastest-growing segments.
Indian parents are seeking fashionable yet quality apparel for their children, especially for special occasions. Identifying this gap, Momatos is offering top-notch clothing options backed by exceptional customer service, says Naveen Nebhnani, CEO.

With an active franchise segment and established stores in various cities, including Agra, Bhilwara, Hyderabad, Indore, Kanpur, Pune, Secunderabad, and Udaipur, Momatos continues to expand its footprint. The brand plans to launch more stores in Hyderabad, Pune, Secunderabad, and Indore.

Momatos launches new EBO in Ahmedabad

Relaxo Footwear inaugurates new experiential store for Sparx in New Delhi

Delhi-headquartered Relaxo Footwear, a prominent manufacturer and retailer of footwear, has inaugurated a new experiential store for Sparx at the Vegas Mall in Dwarka, New Delhi. This expansion includes the option for doorstep delivery services, enhancing customer convenience.

Expressing his delight over the inauguration of the store, Ramesh Kumar Dua, Managing Director, Relaxo Footwear, emphasises, the store aims to provide unmatched convenience and choice to customers. Focusing on the premium categories, the store will transform the footwear industry in India, he adds.

Established in 1984, Relaxo has emerged as one of India's largest footwear manufacturers, boasting brands such as Relaxo, Sparx, Flite, and Bahamas. The company operates a robust network of over 350 retail outlets and maintains a strong presence on major e-commerce platforms and large format stores.

For the financial year concluded on March 31, 2023, Relaxo Footwear reported revenue amounting to Rs 2,782.77 crore, underscoring its significant presence and market influence in the footwear sector.

Relaxo Footwear inaugurates new experiential store for Sparx in New Delhi

Harshavardhan Chauhaan appointed new CMO, Trident Group

Harshavardhan Chauhaan has been appointed as the new Chief Marketing Officer (CMO) at Trident Group following his four-year tenure at Spencer’s Retail.

From 2020-24, Chauhaan played pivotal roles at Spencer’s Retail, overseeing initiatives in brand marketing, consumer analytics, digital and performance marketing, and eCommerce and omnichannel marketing.

Prior to that, he served as the Central Head of Marketing & Phygital (Digital Transformation) at DLF Ltd from 2017 to 2020.

His professional journey encompasses significant positions at ShopClues, Godrej Group, ITC Ltd, Hindustan Unilever, Reckitt, and Accenture. Chauhaan's expertise in the retail, eCommerce, and Martech sectors has garnered recognition, including his inclusion among the 50 Most Influential Retail, eCommerce & Martech professionals in India by CMO Asia – Africa – GCC Retail Congress.


Solethreads eyes Rs 250 crore net sales in FY25

Indian footwear brand, Solethreads aims to generate a net sales value of Rs 100 crore in FY 24 and Rs 250 crore in FY 25. The brand plans to increase its offline distribution besides collaborating with premium trade partners for signature stores, and capturing a larger share of the online market.

Launched in 2019 with a mission to revolutionise comfort-centric footwear in a market dominated by flip-flops, Solethreads is led by a dynamic team, including Gaurav Chopra, Sumant Kakaria, Vikram Iyer, and Aprajit Kathuria, The brand prioritises innovation, design, and manufacturing to cater specifically to Indian consumers.

Investing significantly in R&D and manufacturing, Solethreads boasts over 20 styles, each incorporating proprietary technologies like SuperFoamTM and TruBounceTM, ensuring unparalleled comfort and functionality. Their partnerships with established brands like Mochi and presence across various e-commerce platforms reflect their strategic expansion efforts.

Moreover, Solethreads emphasises seamless order fulfillment to enhance the consumer experience, with facilitating real-time order tracking for trade partners. Their commitment to innovation and efficiency extends to their marketing endeavors, as seen in their association with Kalki Koechlin for the 'Comfortably You' campaign, challenging stereotypes and embracing quirkiness.

Solethreads eyes Rs 250 crore net sales in FY25

Skechers collaborates with Ishan Kishan to promote new footwear collection

Global footwear brand Skechers has collaborated with Indian cricketer Ishan Kishan to endorse the brand’s performance and lifestyle footwear collection.

Kishan has been appointed as the brand’s newest ambassador and will feature prominently in marketing campaigns across various platforms. This partnership will boost Skecher’s presence among the youth demographic as it will leverage Kishan's popularity as a key player for the Mumbai Indians and his widespread appeal across the nation.

Emphasising on the importance of comfortable and performance-oriented footwear in his sporting endeavors, Kishan names Skechers as the ideal partner that caters to all his requirements. He expressed his enthusiasm to contribute to the brand's commitment to crafting top-notch athletic footwear.

Viewing this collaboration as an opportunity to capitalise on India’s passion for cricket, Rahul Vira, CEO, Skechers Asia, notes, Kishan will prove as an ideal ambassador for the brand as his vibrant persona resonates well with Skechers' sporty and stylish offerings.
Skechers' latest performance and lifestyle footwear collections for both men and women are now available for purchase on the brand's website and retail stores across India, catering to the diverse needs of consumers seeking comfort, style, and performance.

Skechers collaborates with Ishan Kishan to promote new footwear collection

Siyaram's aims for double-digit growth with omnichannel approach

19 January 2024, Mumbai

India's leading fabric manufacturer, Siyaram's is doubling its store presence in the midst of a challenging textile industry.


This confidence stems from the long-term positive outlook for the Indian textile market, which is expected to grow at a 10 percent CAGR to reach $350 billion by 2030.

The company's omnichannel approach, which combines physical stores with online sales, is essential for reaching a wider audience and driving growth.

Innovation drives growth

Siyaram's is also focusing on innovating its product lines and communication strategies to connect with younger consumers. This is crucial for the brand's long-term success, as the youth market is a major driver of growth in the Indian textile industry.

In future, Siyaram's needs to ensure that its product lines are priced competitively and marketing campaigns resonate with young consumers.

The company needs to effectively integrate its online and offline channels to provide a seamless shopping experience for customers.

The company's focus on expansion, innovation, and connecting with younger consumers will be key to success.


As per a FICCI-Wazir Advisors report, driven by a growing domestic market and exports, the Indian textile and apparel market is expected to grow at a CAGR of 10 percent to reach $350 billion by 2030 from $165 billion in 2022.

However, the sector faces several challenges, including rising input costs, competition from global players, and a slowdown in demand.

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