Indian footwear brand, Solethreads aims to generate a net sales value of Rs 100 crore in FY 24 and Rs 250 crore in FY 25. The brand plans to increase its offline distribution besides collaborating with premium trade partners for signature stores, and capturing a larger share of the online market.
Launched in 2019 with a mission to revolutionise comfort-centric footwear in a market dominated by flip-flops, Solethreads is led by a dynamic team, including Gaurav Chopra, Sumant Kakaria, Vikram Iyer, and Aprajit Kathuria, The brand prioritises innovation, design, and manufacturing to cater specifically to Indian consumers.
Investing significantly in R&D and manufacturing, Solethreads boasts over 20 styles, each incorporating proprietary technologies like SuperFoamTM and TruBounceTM, ensuring unparalleled comfort and functionality. Their partnerships with established brands like Mochi and presence across various e-commerce platforms reflect their strategic expansion efforts.
Moreover, Solethreads emphasises seamless order fulfillment to enhance the consumer experience, with SolethreadsCart.com facilitating real-time order tracking for trade partners. Their commitment to innovation and efficiency extends to their marketing endeavors, as seen in their association with Kalki Koechlin for the 'Comfortably You' campaign, challenging stereotypes and embracing quirkiness.
