Prashat Aluru, Co-founder and CEO of TMRW, the roll-up commerce company under the Aditya Birla Group, anticipates FY24 revenues for its fashion and apparel brands to reach $150 million.
Currently, TMRW boasts of eight brands in its portfolio, three of them falling within the Rs 200 crore-Rs 350 crore range and five in the Rs 50 crore – Rs 100 crore range. Aluru highlights the larger brands within the company are experiencing a robust growth rate ranging between 20 and 30 per cent.
Aluru emphasizes the strategic use of data science as a pivotal element in brand-building. TMRW currently employs two data science stacks to enhance its operations. Among the notable brands in TMRW's portfolio are Bewakoof, The Indian Garage, JuneBerry, and Nauti Nati.
