In its upcoming S/S ’20 collection, women’s wear brand Vanca plans to use more solid colors with a generous mix of stripes. “We also plan to add more prints and embroideries from different ethnicities,” states Rajeev Sinha, CEO of the brand. “The color palette of the collection will be rich tonal contrasts that will sl... Read more
Even while the Made in India label is gaining prominence, the role of Indian craftsmen in making the world’s most beautiful catwalk and red carpet dresses is being systematically brushed aside by European luxury brands. However, now it is time for consumers to be made aware of some of these skilled embroiderers and artisans responsible for cr... Read more
Established in 1998, Neva has become an undisputable market leader with its innovative and quality products. The company operates in six categories including thermal wear, active wear, sweaters, jackets, innerwear and lingerie for men, women and kids. “Being a pioneer in thermals, we offer innovative fabrics in these categories,” says N... Read more
Menswear brand Donear NXG’s latest collection makes a fashionable impression through the use of fancy yarns for developing space dyed, mélange, grindle and linen-look fabrics. “We have also used recycled fibers for making fabrics for formal trousers. The shirts in this collection are made from stretch fabrics,” explains Rah... Read more
United Colors of Benetton kick-started the New Year by unveiling the new new edition of the Rolling Stone India magazine at its store in Ambience Mall, Gurgaon.
The magazine’s cover features the young music talent Prabh Deep in a complete Benetton look from the ebrand’s clectic Fall-Winter collection.
Benetton has a longstanding histo... Read more
As per Google India, the online fashion industry is expected to touch $35 billion by 2020. A Statista study revealed that the Indian women’s apparel market was projected to reach over Rs 2.9 trillion by 2028. This growth will be fuelled by the working women population in India.
The emergence of private labels and startups with unique busines... Read more
Riding against the winds of economic slowdown, the Indian internet industry grew by 38 per cent to $76 billion in 2019. Consumers, earlier cautious of their overall expenditure, spent nearly $3 billion within the first six days of these sales. Most of this money was spent on items like mobiles, electronics, large appliances and home décor it... Read more
The rise of social commerce, e-commerce and selling facilitated by social media- has made the experience of shopping convenient for consumers. However, this ease comes with an uncertainty as these platforms likely to disappear into thin air within just a few days of their formation. These social platforms not only increase the number of transaction... Read more
The Indian retail industry expects to bounce back in the second half of 2020. A pickup in demand and growth is expected. But this would depend on various factors like recovery of manufacturing and other sectors, incentives in the union budget and availability of money in the hands of consumers to make purchasing decisions. If the budget is pro-cons... Read more
In its latest S/S ’20 collection, Numero Uno plays with two macro themes – Reconnect & Empower Up. Reconnect is a crossover between nature and craft. “From sustainable designs to outdoor safari to a melting pot of mismatched craft and traditions, this collection covers the moods of outdoor safari and retro music,” notes ... Read more
Truly trendsetting, the S/S ’20 collection of Duke Fashions exudes the easy elegance of summer through its vibrant hues, and a touch of sophistication through shimmery oceanic blues. “The unique patterns and strong tones of this collection are a modern take on preppy and classic styles,” avers Kuntal Raj Jain, Director of the bran... Read more
Santosh Katariya, Managing Director of the kid’s wear brand Peppermint, which recently launched its A/W ’19 collection believes manufacturing clothes for kids, especially girls is a complicated process. “It involves multiple use of fabrics and trims need to match perfectly with each other. Each its trim calls for a detailed gradin... Read more
Mustard Fashion plans to open 100 new stores over the next three years. As of now the women’s apparel brand operates 33 exclusive brand stores in 15 cities across India. New Delhi alone has eight stores. Mustard, founded in 2004, offers affordable apparel in all categories such as casual wear, party wear, office wear, ethnics, and outerwear. ... Read more
Indian shirts segment is poised for new heights in the wedding season. “We expect a huge demand for our suits, blazers, bandhgalas, Indo-westerns and partywear shirts and trousers,” says Rajnish Sethia, Managing Director, Success Menswear, which plans to launch a new collection soon. “Besides, party wear ensembles, our new collect... Read more