Now, women can bid adieu to their uneven bulges with Ultimo’s new collection that provides customers with three cutting edge shapewear designs targeting different areas of the body. “The collection can be defined as timeless luxury and heritage combined with modern techniques to make women of different shapes and sizes feel beautiful in... Read more
Leading lingerie brand PrettySecrets, looks at innerwear as the foundation of a person’s outwear. “Based on this philosophy, we provide products that are high on functionality and comfort while being trendy and not compromising on style, colors and prints. All of this is provided at affordable prices,” says Prakash Ramanna, Vice P... Read more
E-commerce supplements traditional retail by enabling businesses to reach out to customers at several touch points. The fashion industry in India too is warming up to e-commerce. As the findings of a Myntra research revealed, the fashion market in India is currently pegged at $70 billion out of which online accounts for only 5per cent. The number o... Read more
Staying ahead in style game, Monte Carlo has launched its new collection that gives a millennial twist to traditional attires in terms of fabrics, cuts and colors. “This collection will set the right mood for the beginning of the new era,” notes RishabhOswal, President of the brand.
Comfort and class in focus
Believing that “les... Read more
Believing that “intimate wear plays a vital role in building the confidence and allowing people to make a style statement,” Kalyani Innerwear plans to launch a new range of bras and panties. “Today, women are more open to discussing about innerwear. They want lingerie basics that don’t look boring,” says Ketan Gulati, ... Read more
The style mantra, ‘Stay Street Ready; Be the Street Show Stopper,’ inspires ‘Switch’ the Spring/Summer collection of Breakbounce which is vibrant, pro fun, and also a little quirky. “The collection seamlessly slips in and out of distinct personas from being a true street player with athleisure styles to the loungy week... Read more