Adidas replace its China chief

Adidas replace its China chief

10 March 2022, Mumbai:

Adidas announces new China chief as it looks to revive sales.

Adidas (ADSGn.DE) has replaced its China chief, it said on Tuesday, as the German sportwear brand looks to revive sales in the world's second largest economy.

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The company has appointed Adrian Siu to take over from Jason Thomas, who became Adidas Greater China's managing director in 2019, it said.

Siu has held multiple roles with Adidas in Hong Kong and Shanghai and also served as the chief executive of Chinese fashion label Cosmo Lady.

Thomas will assume the role of senior vice president, global franchise, Adidas added.

 

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CREDITS: Reuters. 

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